Advanta Health Partners with ROOK

Advanta Health Partners with ROOK to Enhance ActiveFit Platform

Advanta Health has partnered with ROOK to integrate advanced biomarker insights and data-driven capabilities into its ActiveFit platform. This collaboration enables Advanta Health to leverage wearable health data to provide more personalized, actionable insights for users. By combining ROOK’s expertise in aggregating and standardizing health metrics from multiple devices with ActiveFit’s wellness ecosystem, the partnership aims to improve engagement, optimize fitness outcomes, and empower users with meaningful health data.

The integration highlights the growing importance of wearable technology and data analytics in enhancing health, wellness, and performance tracking within digital platforms.