From Athlete to Entrepreneur: Health Tech Innovation

In this episode of "Athletes to Entrepreneurs," Rob Finkelstein talks with Marco Benítez, former national taekwondo champion turned biomedical engineer and health tech innovator. From the dojang to data, Marco's journey focuses on using technology to create healthier and more empowered lives.

Key Takeaways:

• **Sports Build the Foundation**: Discipline and consistency drive success in any field.

• **Martial Arts Molded the Entrepreneur**: Taekwondo taught Marco resilience, humility, and focus.

• **Transitioning is Tough—but Powerful**: Identity shifts are real, but they open new doors.

• **ROOK is Transforming Health Tech**: From wearables to a robust data API, it’s making health smarter.

• **Data is Power—When It’s Accessible**: Standardizing fitness and health data empowers users.

• **Start Networking Early**: Build your tribe while you’re still competing.

• **NIL Gaps Still Exist**: Especially in sports like Taekwondo—more awareness is needed.

• **Tech + Purpose = Impact**: ROOK is a case study in mission-driven innovation.

• **Athletes are Built for Business**: The mindset translates—you just need the right tools.

• **Never Stop Building**: The journey doesn’t end after sports—it evolves.