How Rook is Revolutionizing Wearables in MedTech

Written By Daniel Mas

Marco Benitez had a conversation with Roupen Odabashian about how ROOK is transforming wearables into clinical intelligence tools. From athlete to health tech founder, Marco’s journey is reshaping how real-time health data is used where it matters most—in clinical care.

Key topics include:

  • Why Wearables Are the Future of Home Care

  • Meet Marco: Athlete Turned HealthTech Founder

  • The Birth of Rook: Making Health Data Useful

  • Big Pharma Experience & the Value of Clinical Data

  • Pivoting from Fitness to HealthTech

  • How a Doctor Sparked Rook’s Big Break

  • What Rook Does: API for 300+ Wearables

  • Challenges of Data Integration & Compliance

  • Startup Struggles: Fundraising in Tough Times

  • How to Win Over HealthTech Investors

  • Future of Wearables + AI in Healthcare

  • Personal Story: How Sleep Tracking Changed My Life

  • What’s Next: Making Data Truly Actionable

  • Advice for Aspiring HealthTech Founders

Daniel Mas
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