How the sports industry should leverage tech startups

Article Description: How the Sports Industry Can Leverage Tech Startups – Featuring ROOK

This article explores how the sports industry can benefit from partnerships with tech startups, highlighting ROOK as a key example. ROOK’s platform aggregates and standardizes data from wearable devices, providing actionable insights on physical activity, sleep, and biometric metrics.

By leveraging ROOK’s technology, sports organizations can enhance athlete performance, monitor wellness in real time, and create data-driven training programs. The article emphasizes the value of integrating wearable data to drive innovation, optimize outcomes, and improve decision-making in sports and fitness.