The future of fitness: how wearable data is revolutionizing gyms

Written By Daniel Mas

Marco Benitez, CEO of ROOK, joined Michael Benso to discuss how wearable technology is transforming the fitness industry. Explains how gym owners, trainers, and entrepreneurs can leverage these insights to deliver more personalized, data-driven experiences.

In this episode, we cover:

  • How gym owners can monetize wearable data

  • Why personalization = higher retention rates

  • How AI & data will shape the future of fitness

  • The power of owning your health data

  • What gym owners MUST know about integrating wearables

Daniel Mas
Previous

How the sports industry should leverage tech startups
Next

Transforming wearable health data into business value