How Wearables Will Shape Fitness and Healthcare in 2025

Written By Daniel Mas

In this episode of The ATFW Podcast, host Krissy Vann sits down with Marco Benitez, CEO and Founder of ROOK. Marco shares his journey from Tae Kwon Do champion to biomedical engineer to entrepreneur and discusses how wearables are reshaping the fitness industry.

Topics covered include:

  • The booming wearables market, with nearly 50% of U.S. households using devices like Apple Watch, Whoop, and Oura.

  • How wearable data is becoming a critical tool for health clubs and wellness operators.

  • ROOK’s technology and how it simplifies the integration of multiple devices into actionable insights.

  • Marco’s journey from Tae Kwon Do champion to biomedical engineer to entrepreneur.

  • Practical advice for entrepreneurs looking to innovate in fitness and healthcare in 2025.

Daniel Mas
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