Transforming wearable health data into business value
Marco Benitez, CEO of ROOK, joined Ton Dobbe to discuss how health data drives business impact. They explore transforming raw wearable data into standardized insights that fuel innovation.
During this interview, you will learn four things:
What insights changed their ability to charge premium prices in enterprise deals?
What’s he’s doubling down on successfully to shorten the typically long sales cycles.
Why he emphasizes radical transparency, sharing financials and challenges with potential hires.
His secrets to staying persistent and disciplined, even when facing doubts or lack of motivation
