Demand Better from WEARABLES

In this live episode, Marco Benítez, co-founder and CEO of ROOK, joins the Demand Better Podcast to dive into the future of wearables, artificial intelligence, and connected health data. With a background that blends biomedical engineering, martial arts, and entrepreneurship, Marco shares an in-depth perspective on the interoperability challenges in health tech and why data infrastructure will power the next decade of preventive healthcare.

Key topics covered in this episode:

• Why wearable data is broken (and how to fix it through standardization)

• ROOK’s role as a unified API for over 400 devices

• Turning raw physiological data into clinically relevant insights

• AI, longevity, and personalized medicine: real opportunities vs hype

• Marco’s vision for building technology with purpose and discipline

• Use cases in pharma, digital health, and remote monitoring

• Lessons from a Latino founder navigating the tech ecosystem