    ROOK’s mission is to enable everyone with the data they need to unlock a healthier world
  

Our beliefs

Data accessibility
matters

The ceiling for success shouldn’t be dictated by developer or analytical constraints. We know that good data is essential to innovation, so we strive to make connecting with it as easy as possible.

Personalization
unlocks potential

When our goals align with our abilities, accomplishing big things feels easier. We aim to be an empowering resource for those looking to take more effective action and achieve more.

Achievement starts with
understanding

We believe in the power of knowledge and that the ability to reach beyond our limitations is rooted in accessing and applying more meaningful data.

    Our Story
  
    At ROOK, we are driven by the mission of connecting people, companies, and health data to unlock greater potential.

✔
Our Beginning

      ROOK started as a heart rate monitoring platform that connected coaches and gyms with their users.
    
✔
Our Evolution

      We soon realized the need for a better way to connect apps and health data, making meaningful inputs more accessible.
    
✔
Our Vision

      We believe health data creates deeper understanding and helps people reach their full potential.
    
✔
Our Expansion

      What began in fitness now empowers healthcare, insurance, wellness, gaming, and more.
    
✔
Our Today

      ROOK is now a B2B company whose API creates change-making opportunities through health data and insights.
    

At ROOK, we are driven by the mission of connecting people, companies, and health data to unlock greater potential.

Our leadership team

Marco Benitez

CEO

Tae Kwon Do champion turned biomedical engineer turned CEO, Marco’s experiences and passion have given him a deep knowledge of the fitness, sports, and pharmaceutical industries. He values discipline, perseverance, and persistence, and strives to give to others what his fitness and coaches gave to him—an opportunity for a greater life.

Daniel Martinez

CTO

With a master’s degree in biomedical engineering as well as a master’s in clinical trials, Daniel is a biomedical engineer and an entrepreneur who loves to teach and share knowledge. Always curious, he has an inventive spirit and enjoys taking things apart to see how they work and how they can be improved.

Jonas Dücker

CMO | COO

With an MBA as well as degrees in both international business and entrepreneurship, Jonas is fascinated by projects rooted in creating change. His years of experience in scaling fitness-tech startups and in social impact companies provide him with the organization, dedication, and out-of-the-box thinking that power innovation.

Oscar Garcia

CFO

Oscar is the exception to the “finance guys are boring” trope. Equally funny and capable at financial management, his master’s in finance and years of experience as a general manager in the textile industry help him to advance ROOK’s vision with insightful analysis and thoughtful strategy.

Jose Esquivel

CQA

José is an electronics engineer with a master’s degree in biomedical science who considers himself a researcher and developer of automations. His experience with medical devices and automation combines with his past as an athlete to give him a unique vision for what is needed and what is possible in the world of health data.

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It includes logos, founder photos, brand backgrounds, banners, and a detailed brand guide. You’ll also find our mission, vision, and core values to help you align with our identity and communicate our message effectively.

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