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Explore the future of fitness and health and discover the notable mentions of ROOK in media, podcasts, interviews, and other relevant platforms.

Gain insights into trends, expert conversations, and innovations in wearables, data integration, and health technology

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Trust in digital health

Building Rook and Connecting Fitness Data

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From data to action

How Rook is Creating a Universal Language for Health Tech

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Trust in digital health

The Power of Wearables: Turning Data Into Health Solutions

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Daniel Mas Daniel Mas

What healthcare can learn from the wearables revolution

Wearables are evolving from fitness gadgets into clinical-grade health tools. In this conversation, Marco Benitez, CEO and Founder of ROOK, explains how continuous data, quality standards, and real-world insights are reshaping preventive care and healthcare innovation.

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Daniel Mas Daniel Mas

From Wearables to APIs

In this episode of Next Round Ready, Marco Benítez, founder of ROOK, shares insights into the company’s evolution from a wearable tech startup to an API solution provider. He discusses the importance of partnerships, wearable data integration challenges, his passion for data science, and ROOK's future vision in the wearable tech industry.

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Daniel Mas Daniel Mas

Leading a Technology Revolution in Fitness

In this episode of The Society Pod, Marco Benítez, CEO of ROOK, discusses how his company is simplifying data integration for fitness brands using wearable technology. He shares insights into entrepreneurship, team dynamics, overcoming challenges, and the importance of a holistic approach in the health tech sector.

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Daniel Mas Daniel Mas

Why He Walked Away From Stability to Start Over

Marco Benítez, CEO de ROOK, comparte cómo dejó una carrera corporativa estable para construir una startup de health tech desde cero. En este episodio de Tenacity, habla sobre pivotes de alto riesgo, el costo real de levantar capital, cómo escalar mediante alianzas y por qué estandarizar datos de wearables es clave para el futuro de la salud digital.

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Daniel Mas Daniel Mas

Wearables and The Future of Healthcare

Marco Benitez, CEO of Rook, joins Mark Hayward on The Business Growth Talks to explore how wearable health technology is revolutionizing the health, wellness, and insurance sectors. They discuss turning raw data into actionable insights, strategic partnerships, and balancing long-term vision with the pressures of startup life. A must-listen on innovation and leadership.

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Daniel Mas Daniel Mas

Wearables? What to Do with all that Data

Marco Benitez joins Dr. Zeev Neuwirth to explore how wearables are shaping personal health. They discuss what these devices can truly measure, how real-time data can influence daily decisions, and why meaningful health change still requires time, consistency, and personal commitment.

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Daniel Mas Daniel Mas

The Revolution of Health Data

In this episode of The Strength Connection, Marco Benítez, CEO and founder of ROOK, shares his journey from Taekwondo champion to health tech entrepreneur and discusses how wearable technology and data are shaping the future of digital health.

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Daniel Mas Daniel Mas

Demand Better from WEARABLES

Marco Benítez, co-founder and CEO of ROOK, joins the Demand Better Podcast to discuss the future of wearables, AI, and connected health data—and how strong data infrastructure will shape the next era of preventive healthcare.

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Daniel Mas Daniel Mas

Apple vs. Samsung vs. Oura – Who Wins in Health Tech?

In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal speak with Marco Benítez, CEO of ROOK, about how wearables are transforming fitness and healthcare. They discuss how ROOK turns wearable data into actionable insights and how gyms, trainers, and major tech players are shaping the future of health.

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Daniel Mas Daniel Mas

The Future of Fitness Tech: Unlocking Health Data

In this episode of the Wexer Podcast, Marco Benítez, CEO of ROOK, joins Paul Bowman to discuss how wearable health data is transforming the fitness industry. They explore how real-time insights can personalize workouts, improve well-being, and reduce health risks.

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Daniel Mas Daniel Mas

Making Health Data Work Smarter With Everyday Fitness Devices

n this episode of The Business of Learning, Marco Benítez, CEO of ROOK, joins Joao Camargo to share his journey from biomedical engineer to tech founder. He explains how ROOK transforms wearable health data into standardized, AI-powered insights that help organizations make smarter, data-driven decisions.

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Daniel Mas Daniel Mas

Turning Wearable Noise Into Boardroom Gold

In this episode of The First Customer Podcast, Marco Benítez, founder of ROOK, talks with Jay Aigner about transforming wearable health data from “noise” into actionable insights. He explains how ROOK connects devices, standardizes data, and helps companies turn metrics into smarter decisions.

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Daniel Mas Daniel Mas

How Wearables Are Reshaping Healthcare

Peter Bowes sits down with Marco Benítez, CEO of ROOK, to explore the opportunities and challenges of wearable data, the growing connection between big pharma and digital health, and how the industry can shift from treatment to prevention-focused care.

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Daniel Mas Daniel Mas

From Athlete to Entrepreneur: Health Tech Innovation

In this episode of Athletes to Entrepreneurs, Rob Finkelstein talks with Marco Benítez, former national taekwondo champion turned biomedical engineer and health tech innovator. Marco shares his journey from the dojang to data, using technology to empower healthier lives.

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Daniel Mas Daniel Mas

Building Rook and Connecting Fitness Data

In this episode, Pete Moore talks with Marco Benítez, founder of ROOK, about breaking down data silos across fitness, health, and insurance. Marco shares insights on B2B SaaS strategies, data integration challenges, and how smart data solutions are transforming the active lifestyle and health industries.

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Daniel Mas Daniel Mas

How Rook is Creating a Universal Language for Health Tech

Eric Malzone talks with Marco Benítez, CEO and founder of ROOK, about how digital health data is redefining the future of fitness and healthcare. They discuss the growing impact of wearable technology on health monitoring and innovation, especially after the pandemic’s influence on the industry.

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Daniel Mas Daniel Mas

The Medical Data Behind Everyday Wearables

Marco Benítez, founder of ROOK, shares how his company transforms chaotic wearable data into clean, actionable insights. From fitness rings to Dexcom integrations, he explains how ROOK bridges technology and healthcare to enable remote monitoring, AI-driven predictions, and a new era of wearable-powered health innovation.

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