Office Hours with David Meltzer: A Conversation with Marco Benítez

In this episode, Marco Benítez, CEO of ROOK, shares his vision on how health data and wearable technology are revolutionizing personalized health. Discover how ROOK is leading the way to make data more accurate, accessible, and actionable.

Determined to make a difference, Marco co-founded ROOK, initially focused on wearable tech for fitness, but quickly expanded into healthcare and insurance. Partnering with Jonas Dücker, he used his deep industry knowledge to create ROOK's API, which harmonizes data from various wearables to serve personalized wellness and healthcare needs. Marco's mission with ROOK is deeply personal—he believes health data has the power to improve lives, but only if it's accurate, standardized, and accessible. Through his work at ROOK, Marco aims to bridge the gap between raw health data and actionable insights, empowering people to lead healthier lives through technology, integrity, and human-centered care.

Discussion topics

• The revolution of personalized health driven by data and wearable technology

• How ROOK makes health data more accurate, accessible, and actionable

• The role of APIs in harmonizing data from multiple wearables

• ROOK’s evolution from fitness technology to healthcare and insurance innovation

• The importance of standardized data for the future of digital health

• How AI enhances prevention and personalized wellness

• Bridging technology, integrity, and human-centered healthcare

• The impact of accurate data on smarter health decisions

• Marco Benítez’s vision for the future of connected digital health ecosystems

• The power of collaboration, including Jonas Dücker’s role, in driving health tech innovation