How to Sell Health Data to Companies
In this episode of the Predictable B2B Success Podcast, host Vinay Koshy speaks with Marco Benitez, CEO of ROOK, and Jonas Ducker, CCO of ROOK, about ROOK’s evolution from building a physical wearable to creating a platform that connects data from more than 300 devices, including Apple Watch, Oura, and glucose monitors.
The conversation explores how ROOK helps companies in healthcare, insurance, fitness, and pharma access clean, harmonized, and ready-to-use health data through one API.
Marco and Jonas share key lessons on why more data does not always lead to better decisions, how enterprise buyers should define the right questions before integrating data, and how trust, compliance, and persistence play a critical role in long B2B sales cycles.
In the episode, they discuss:
Why data quality matters more than data quantity.
How one conversation reshaped ROOK’s business model.
Why HIPAA, GDPR, and ISO can support enterprise trust and sales.
How API value changes based on the problem being solved.
What persistence means in long enterprise sales cycles.
Why ROOK is positioned as “the Bloomberg of alternative health data.”
Watch the episode to learn how ROOK is helping teams transform fragmented health data into structured, actionable insights for digital health, insurance, pharma, fitness, and data infrastructure.
