Why He Walked Away From Stability to Start Over
In this episode of Tenacity, Sonia C. sits down with Marco Benítez, CEO of ROOK, to explore the decision that completely changed the course of his life and career: leaving stability, a strong salary, and a clear corporate path to start from scratch.
From being a national taekwondo champion in Mexico to becoming a biomedical engineer and rising through the pharmaceutical industry, Marco seemed to have everything society tells us to want. Yet a simple question from his wife — “Why are you so sad?” — forced him to confront a truth he had been avoiding: his purpose was to build, not maintain.
In this honest and powerful conversation, Sonia and Marco unpack:
The internal battle between comfort and purpose
How he navigated a high-risk pivot from fitness wearables to healthcare and insurance
The real emotional cost of fundraising (including over 400 investor calls)
Why being “in love with the problem, not the product” saved the company
What founders often misunderstand about resilience and long-term vision
The future of health data, wearables, and consumer control
How to take the leap when fear keeps you frozen
This episode is a powerful reminder that tenacity isn’t loud—it’s the quiet decision to keep moving forward, even when the world tells you to stay where it feels safe.
