Marco Benítez, CEO of ROOK, joins Michael Benso to discuss how wearable technology is transforming the fitness industry. He shares how gym owners, trainers, and entrepreneurs can use data insights to create more personalized and impactful fitness experiences.

Marco Benítez, CEO of ROOK, joins Ton Dobbe to discuss how health data can drive real business impact. Together, they explore how transforming raw wearable data into standardized insights fuels innovation and smarter decision-making.

In this episode of The ATFW Podcast, Krissy Vann talks with Marco Benítez, CEO and founder of ROOK, about his journey from Taekwondo champion to biomedical engineer to entrepreneur. Marco shares how wearable technology is transforming the fitness industry and empowering data-driven performance.

This article highlights how ROOK’s Wearable API enables fitness and health apps to integrate and standardize data from multiple devices, delivering personalized insights, improving engagement, and supporting preventive health.

This article explains how ROOK’s API enables seamless integration of wearable health data into fitness and health applications. By aggregating and standardizing data from multiple devices, it provides developers with structured insights on activity, sleep, and biometric metrics.

This success story showcases how ROOK and InterSystems partnered to enhance digital health. By integrating ROOK’s wearable data platform with InterSystems’ technology, organizations can standardize and analyze biometric data to improve patient insights and personalize care.

In this episode of Venture Vitals, Tomas and Evgeny talk with Marco Benítez and Jonas Dücker, CEO and COO of ROOK, about the challenges and opportunities of launching and scaling a healthtech startup in the U.S.

In this episode of Scalpels & Spreadsheets, Aman Desai talks with Marco Benítez, CEO of ROOK, about how the company is advancing predictive and preventive healthcare. They discuss how personalized health data creates value for both businesses and end users.

Marco Benítez, CEO of ROOK, and Simon Spurr, Executive Director of Alula, discuss how their partnership is transforming the insurance, healthcare, and employee benefits industries through data-driven innovation.

Alula Technologies and ROOK have partnered to help insurers use wearable health data for smarter decisions. By providing real-time biometric insights, the collaboration enhances risk assessment, policy personalization, and customer engagement.

This article explores how wearable devices are reshaping digital health and insurtech through real-time biometric data. It highlights how personalized insights, predictive analytics, and smarter risk management are driving innovation across the industry.

Advanta Health has partnered with ROOK to enhance its ActiveFit platform with advanced biomarker insights and data-driven capabilities. By integrating wearable health data, the collaboration delivers more personalized insights, boosts engagement, and helps users achieve better fitness and wellness outcomes.