Apple vs. Samsung vs. Oura – Who Wins in Health Tech?
In the latest episode of LIFTS, Matthew Januszek and Mohammed Iqbal sit down with Marco Benítez, former Taekwondo champion, biomedical engineer, and CEO of ROOK, to discuss how wearables are transforming fitness, personal health, and healthcare. Marco shares his experience in healthtech and explains how ROOK turns wearable data into practical, actionable insights. The conversation covers everything from the competition between Apple, Samsung, and Aura, to the impact of FDA approvals on consumer devices, and how trainers and gyms can leverage wearable data to improve client outcomes.
Key Topics:
Why your smartwatch might know more about your health than your doctor
Competition between Apple, Samsung, and Aura in the wearable market
Challenges of making sense of vast health data
What FDA approval really means for consumer wearables
How gyms and trainers can use wearable data to improve client results
Differences in HRV tracking between Apple, Whoop, and Aura
Wearables as a bridge between fitness and healthcare
The future of implants, rings, and continuous monitoring devices
ROOK’s vision as middleware connecting all wearable platforms
