The Future of Fitness Tech: Unlocking Health Data

Written By Daniel Mas

In this episode of the Wexer Podcast, Marco Benitez, CEO of ROOK, talks with Paul Bowman about how wearable health data is transforming the fitness industry. They discuss how real-time metrics can personalize workouts, enhance well-being, and help prevent health risks.

Key Topics:

  • Transforming wearable data into actionable insights

  • Personalized fitness and recovery recommendations

  • Integrating sleep, activity, and health metrics in real time

  • Enhancing user engagement and retention through structured data

  • The role of hyper-personalization in modern fitness solutions

  • How ROOK empowers operators, apps, and users with smarter health insights

Daniel Mas
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Making Health Data Work Smarter With Everyday Fitness Devices