Unlocking Wearable Data for Pharma

In this episode of Pharma Edge, powered by Game of Pharma, Lokesh speaks with Marco Benitez, CEO and Founder of ROOK, about how wearable data is transforming clinical trials and pharmacovigilance.

As the pharmaceutical industry increasingly relies on patient data, a major challenge emerges: integrating information from multiple devices, formats, and sources. In this conversation, we explore how the right data infrastructure can turn this complexity into a competitive advantage.

Episode topics:

• The role of wearables in modern clinical trials

• Challenges of integrating multi-device data

• The importance of data normalization and standardization

• Improving data quality for pharmacovigilance

• Data infrastructure vs. product development

• The future of continuous, data-driven clinical trials

• How ROOK helps scale solutions in pharma

🎥 Listen to the full episode to understand how data is reshaping the pharmaceutical industry.