Turning Wearable Data Into Real Health Insights: ROOK on The Pitch.

Written By Daniel Mas
The Pitch: ROOK

In a recent episode of The Pitch Show, hosted by Josh Muccio, ROOK’s pitch was featured with participation from investors Elizabeth Yin, Jesse Middleton, Laura Lucas, and Mike Ma.

During the conversation, Marco Benítez, CEO of ROOK, shared the vision behind our wearable API and the problem we are solving: transforming fragmented data from multiple devices into structured, usable, and actionable information.

Beyond the pitch, the episode highlights a key challenge in digital health: it’s not just about accessing wearable data, but making it comparable and truly useful to build better products and drive meaningful outcomes.

Topics:

  • Wearable data integration

  • Data standardization and interoperability

  • Digital health infrastructure

  • B2B SaaS in healthcare

  • Fundraising and startup pitching

  • Building APIs for health data

  • Challenges in wearable adoption

Daniel Mas
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