Turning Wearable Noise Into Boardroom Gold

Written By Daniel Mas

In this episode of The First Customer Podcast, Jay Aigner sits down with Marco Benítez, founder of ROOK, to discuss how wearable health data can be transformed from “noise” into clear, actionable insights. Marco explains how ROOK helps companies in digital health, insurance, wellness, and technology connect multiple devices and apps, standardize complex data, and turn raw metrics into strategic insights that drive innovation and smarter decision-making.

Key Topics:

  • How ROOK connects multiple wearables and health apps through a single API

  • Standardization and normalization of complex health data

  • Turning raw metrics into actionable insights

  • Practical applications in digital health, insurance, wellness, and technology

  • Strategies for using wearable data to make smarter decisions and build better products

Daniel Mas
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