Making Health Data Work Smarter With Everyday Fitness Devices

Written By Daniel Mas

In this episode of The Business of Learning, Joao Camargo interviews Marco Benitez, CEO of ROOK, who shares his journey from biomedical engineer to founder of an innovative tech startup. Marco explains how ROOK is transforming wearable health data, enabling companies and organizations to turn complex metrics into standardized, actionable insights powered by artificial intelligence for smarter, more strategic decision-making.

Key Topics:

  • Marco Benitez’s journey: from biomedical engineer to tech entrepreneur

  • How ROOK integrates data from multiple wearables and health platforms

  • Standardization and normalization of complex health metrics

  • Using wearable health data to improve decision-making in organizations

  • AI-driven analysis of health data

  • ROOK’s impact on industries such as digital health, insurance, and corporate wellness

Daniel Mas
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