Explore the future of fitness and health and discover the notable mentions of ROOK in media, podcasts, interviews, and other relevant platforms.
Gain insights into trends, expert conversations, and innovations in wearables, data integration, and health technology
Data Integration & Its Utility In Our Industry
In the Fitness + Technology podcast, Bryan O’Rourke talks with Marco Benítez, founder of ROOK, about how the company simplifies the integration of data from hundreds of wearables into one unified system, unlocking deeper insights and actionable health information.
How Rook is Revolutionizing Wearables in MedTech
Marco Benítez talks with Roupen Odabashian about how ROOK is transforming wearables into powerful clinical intelligence tools. From athlete to health tech founder, Marco shares how real-time health data is being used to enhance decision-making and improve clinical care.
ROOK Interview with Marco Benítez on Digital Health Revolution
In this interview, Marco Benítez, CEO of ROOK, discusses how the company is transforming personalized healthcare through data and technology, and highlights the vital role of Latin talent in driving global innovation.
Office Hours with David Meltzer: A Conversation with Marco Benítez
In this episode, Marco Benítez, CEO of ROOK, shares how health data and wearable technology are transforming personalized healthcare. He explains how ROOK’s API unifies data from multiple devices, making insights more accurate, accessible, and actionable to help people live healthier, data-driven lives.
How Data and Wearables Are Changing Everything
In this conversation, Marco Benítez and Marcelo Aller discuss how wearable technology and health data are redefining the future of personalized and preventive healthcare.
How the sports industry should leverage tech startups
This article highlights how the sports industry can benefit from partnering with tech startups like ROOK. By unifying wearable data, ROOK delivers actionable insights that help improve athlete performance, monitor wellness, and optimize training programs.
The future of fitness: how wearable data is revolutionizing gyms
Marco Benítez, CEO of ROOK, joins Michael Benso to discuss how wearable technology is transforming the fitness industry. He shares how gym owners, trainers, and entrepreneurs can use data insights to create more personalized and impactful fitness experiences.
Transforming wearable health data into business value
Marco Benítez, CEO of ROOK, joins Ton Dobbe to discuss how health data can drive real business impact. Together, they explore how transforming raw wearable data into standardized insights fuels innovation and smarter decision-making.
How Wearables Will Shape Fitness and Healthcare in 2025
In this episode of The ATFW Podcast, Krissy Vann talks with Marco Benítez, CEO and founder of ROOK, about his journey from Taekwondo champion to biomedical engineer to entrepreneur. Marco shares how wearable technology is transforming the fitness industry and empowering data-driven performance.
ROOK API Connects Fitness, Healthcare, and Insurance
This article highlights how ROOK’s Wearable API enables fitness and health apps to integrate and standardize data from multiple devices, delivering personalized insights, improving engagement, and supporting preventive health.
Harnessing the Power of Data: ROOK’s Game-Changing Wearables Integration
This article explains how ROOK’s API enables seamless integration of wearable health data into fitness and health applications. By aggregating and standardizing data from multiple devices, it provides developers with structured insights on activity, sleep, and biometric metrics.
ROOK Works with InterSystems to Reach New Markets, Cut Sales Cycles in Half
This success story showcases how ROOK and InterSystems partnered to enhance digital health. By integrating ROOK’s wearable data platform with InterSystems’ technology, organizations can standardize and analyze biometric data to improve patient insights and personalize care.
Navigating the Complexities of a Health Tech Startup in the U.S.
In this episode of Venture Vitals, Tomas and Evgeny talk with Marco Benítez and Jonas Dücker, CEO and COO of ROOK, about the challenges and opportunities of launching and scaling a healthtech startup in the U.S.
How far wearable health data can take us to improve lives.
In this episode of Scalpels & Spreadsheets, Aman Desai talks with Marco Benítez, CEO of ROOK, about how the company is advancing predictive and preventive healthcare. They discuss how personalized health data creates value for both businesses and end users.
ROOK partnership interview with Marco, Simon and Nelson
Marco Benítez, CEO of ROOK, and Simon Spurr, Executive Director of Alula, discuss how their partnership is transforming the insurance, healthcare, and employee benefits industries through data-driven innovation.
Alula Technologies and ROOK partner so insurance companies can unlock wearable data
Alula Technologies and ROOK have partnered to help insurers use wearable health data for smarter decisions. By providing real-time biometric insights, the collaboration enhances risk assessment, policy personalization, and customer engagement.
Harnessing Wearable Data across Digital Health and InsurTech
This article explores how wearable devices are reshaping digital health and insurtech through real-time biometric data. It highlights how personalized insights, predictive analytics, and smarter risk management are driving innovation across the industry.
Advanta Health Partners with ROOK
Advanta Health has partnered with ROOK to enhance its ActiveFit platform with advanced biomarker insights and data-driven capabilities. By integrating wearable health data, the collaboration delivers more personalized insights, boosts engagement, and helps users achieve better fitness and wellness outcomes.