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Explore the future of fitness and health and discover the notable mentions of ROOK in media, podcasts, interviews, and other relevant platforms.

Gain insights into trends, expert conversations, and innovations in wearables, data integration, and health technology

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Trust in digital health

Building Rook and Connecting Fitness Data

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From data to action

How Rook is Creating a Universal Language for Health Tech

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Trust in digital health

The Power of Wearables: Turning Data Into Health Solutions

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Daniel Mas Daniel Mas

Data Integration & Its Utility In Our Industry

In the Fitness + Technology podcast, Bryan O’Rourke talks with Marco Benítez, founder of ROOK, about how the company simplifies the integration of data from hundreds of wearables into one unified system, unlocking deeper insights and actionable health information.

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Daniel Mas Daniel Mas

How Rook is Revolutionizing Wearables in MedTech

Marco Benítez talks with Roupen Odabashian about how ROOK is transforming wearables into powerful clinical intelligence tools. From athlete to health tech founder, Marco shares how real-time health data is being used to enhance decision-making and improve clinical care.

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Daniel Mas Daniel Mas

Office Hours with David Meltzer: A Conversation with Marco Benítez

In this episode, Marco Benítez, CEO of ROOK, shares how health data and wearable technology are transforming personalized healthcare. He explains how ROOK’s API unifies data from multiple devices, making insights more accurate, accessible, and actionable to help people live healthier, data-driven lives.

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Daniel Mas Daniel Mas

How the sports industry should leverage tech startups

This article highlights how the sports industry can benefit from partnering with tech startups like ROOK. By unifying wearable data, ROOK delivers actionable insights that help improve athlete performance, monitor wellness, and optimize training programs.

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Daniel Mas Daniel Mas

Transforming wearable health data into business value

Marco Benítez, CEO of ROOK, joins Ton Dobbe to discuss how health data can drive real business impact. Together, they explore how transforming raw wearable data into standardized insights fuels innovation and smarter decision-making.

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Daniel Mas Daniel Mas

How Wearables Will Shape Fitness and Healthcare in 2025

In this episode of The ATFW Podcast, Krissy Vann talks with Marco Benítez, CEO and founder of ROOK, about his journey from Taekwondo champion to biomedical engineer to entrepreneur. Marco shares how wearable technology is transforming the fitness industry and empowering data-driven performance.

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Daniel Mas Daniel Mas

ROOK API Connects Fitness, Healthcare, and Insurance

This article highlights how ROOK’s Wearable API enables fitness and health apps to integrate and standardize data from multiple devices, delivering personalized insights, improving engagement, and supporting preventive health.

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Daniel Mas Daniel Mas

How far wearable health data can take us to improve lives.

In this episode of Scalpels & Spreadsheets, Aman Desai talks with Marco Benítez, CEO of ROOK, about how the company is advancing predictive and preventive healthcare. They discuss how personalized health data creates value for both businesses and end users.

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Daniel Mas Daniel Mas

Harnessing Wearable Data across Digital Health and InsurTech

This article explores how wearable devices are reshaping digital health and insurtech through real-time biometric data. It highlights how personalized insights, predictive analytics, and smarter risk management are driving innovation across the industry.

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Daniel Mas Daniel Mas

Advanta Health Partners with ROOK

Advanta Health has partnered with ROOK to enhance its ActiveFit platform with advanced biomarker insights and data-driven capabilities. By integrating wearable health data, the collaboration delivers more personalized insights, boosts engagement, and helps users achieve better fitness and wellness outcomes.

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