What healthcare can learn from the wearables revolution

Wearables have evolved far beyond fitness tracking. They are becoming clinical-grade health tools, generating continuous, real-world data that healthcare systems can no longer ignore.

In this episode, Marco Benitez, CEO and Founder of ROOK, shares how wearable technology is reshaping preventive care through better data quality, validation, and patient engagement.

Topics covered:

• The evolution of wearables from fitness devices to FDA-approved, clinical-grade tools

• Why accuracy, validation, and data quality matter for healthcare adoption

• How continuous, 24/7 behavioral data uncovers patterns linked to health and disease

• The importance of data standardization for building trustworthy AI in healthcare

• What healthcare can learn from engagement models in fitness and longevity platforms

• How connecting fitness, healthcare, and insurance can drive innovation in preventive care