ROOK started as a heart rate monitoring platform that connected coaches and gyms with their users.
Company
The data everyone needs to unlock a healthier world
ROOK, founded by biomedical engineers, is the health data aggregation and intelligence platform for digital health, wellness and insurance products.
Our beliefs
What we believe
Three ideas that decide what we build and how we build it.
Data accessibility matters
Success shouldn’t be capped by developer or analytical constraints. Good data is essential to innovation, so we make connecting with it as easy as possible.
A smartwatch, a smart ring, phone health, a CGM sensor and lab results flow into one ROOK API and arrive in one app, shown as 5 connected. Personalization unlocks potential
When our goals align with our abilities, accomplishing big things feels easier. We aim to be an empowering resource for those looking to take more effective action and achieve more.
Three people with four weeks of data each get a different plan: a runner gets a tempo run, a new parent a sleep window, a desk worker walk breaks. Achievement starts with understanding
We believe in the power of knowledge and that the ability to reach beyond our limitations is rooted in accessing and applying more meaningful data.
Thirty days of resting heart rate readings with a trend line falling from 64 to 59 bpm, labeled minus 5 bpm in 30 days, fitness is improving.
Our story
How ROOK grew from gyms into health data infrastructure
At ROOK, we are driven by the mission of connecting people, companies, and health data to unlock greater potential.
- 01
- 02
We soon realized the need for a better way to connect apps and health data, making meaningful inputs more accessible.
A better way to connect health data
- 03
What began in fitness now empowers healthcare, insurance, wellness, gaming, and more.
From fitness to healthcare and insurance
- 04
ROOK is now a health data aggregation and intelligence platform that helps companies connect, standardize, and act on health data.
A B2B API for health data
Our team
Built by people who care
Biomedical engineers, athletes and operators who got tired of health data being hard to use.
Marco Benítez
CEO
Biomedical engineer, lifelong martial artist, and curious builder who believes discipline, resilience, and empathy turn ambitious ideas into reality.
LinkedInDaniel Martinez
CTO
Biomedical engineer, relentless problem-solver, and natural teacher who loves understanding how things work and making them better.
LinkedInJonas Dücker
CMO | COO
Entrepreneurial thinker, passionate operator, and change-maker who combines structure, creativity, and purpose to turn ambitious ideas into action.
LinkedInOscar Garcia
CFO
Finance-minded strategist with a sharp sense of humor, combining thoughtful analysis, practical judgment, and a refreshingly human perspective.
LinkedInJose Esquivel
CQA
Engineer, researcher, and automation builder whose curiosity, technical depth, and athletic mindset drive him to constantly improve how things work.
LinkedInCustomer stories
The data speaks for itself
See what’s possible with ROOK’s wearable health data API.
Customer story10xMore activities tracked
01 / 04
“ROOK helped us move faster and track 10x more activities—like biking and hiking—across all data sources, in a much more reliable way. Their platform played a key role in achieving our Industry-Leading Member Engagement recognition.”
Courtenay M HigginsCEO, Advanta Health SolutionsAdvanta Health Solutions
Customer story1 weekFrom kickoff to first insight
02 / 04
“We shipped our wearable integration in a week instead of a quarter. One API, and the data arrived normalized enough for us to build on it the same afternoon.”
Javier Ortega BuenoCo-founder & COO, HarbizHarbiz
Customer story6 → 1Integrations to maintain
03 / 04
“We stopped maintaining six vendor integrations and the breakages that came with them. The team went back to building the product our members actually asked for.”
Nicole AucoinFounder & CEO, Healthy Steps NutritionHealthy Steps Nutrition
Customer story0Manual reconciliations left
04 / 04
“The webhooks simply work. We went from reconciling data by hand every morning to trusting whatever lands in our warehouse overnight.”
Henry ChaCo-founder & CEO, HCIactiveHCIactive