Resources
Podcast and media
ROOK’s podcasts, interviews, and media coverage on wearable and health data, integrations, and building products in health, fitness, and insurance technology.
How Is Wearable Data Used across Digital Health and InsurTech?
A Light-it article on how wearable data supports digital health and insurtech: patient engagement, personalized policies, integration, privacy, and standardization.
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Podcasts that featured ROOK
44 episodes
- Building ROOK and Connecting Fitness Data: Pete Moore with Marco BenítezPete Moore talks with ROOK founder Marco Benítez about bridging data silos across fitness, health, and insurance, B2B SaaS models, and wearable data integration.Read more
- How should the sports industry leverage tech startups?A TechNexus article on how sports organizations can partner with tech startups, featuring ROOK's platform for aggregating and standardizing wearable data.Read more
- Venture Vitals: Navigating the Complexities of a Health Tech Startup in the U.S.ROOK CEO Marco Benítez and COO Jonas Dücker join Venture Vitals to discuss launching and scaling a health tech startup in the U.S.Read more
- How far can wearable health data take us to improve lives?ROOK CEO Marco Benítez joins Aman Desai on Scalpels & Spreadsheets to discuss preventive healthcare and how personalized health data creates value.Read more
- ROOK Interview with Marco Benítez: How Is Data Personalizing Digital Health?ROOK CEO Marco Benítez discusses personalized, data-driven health experiences and why Latin talent matters for global innovation.Read more
- How Wearables Will Shape Fitness and Healthcare in 2025ROOK CEO Marco Benítez joins Krissy Vann on The ATFW Podcast to discuss his path from Tae Kwon Do champion to founder and how wearables reshape fitness.Read more
- How Are Wearables Reshaping Healthcare?ROOK CEO Marco Benítez talks with Peter Bowes about wearable data, big pharma and digital health, and the shift from treatment to prevention.Read more
- How Does ROOK’s API Simplify Wearable Health Data Integration?Athletech News explains how ROOK’s API aggregates and standardizes wearable data from 72 data sources and more than 500 devices for fitness and health apps.Read more
- Transforming Wearable Health Data into Business ValueROOK CEO Marco Benítez and Ton Dobbe discuss turning wearable data into standardized insights, premium enterprise pricing, shorter sales cycles, and founder discipline.Read more
- Data Integration and Its Utility in Our IndustryROOK founder Marco Benítez joins Bryan O'Rourke on the Fitness + Technology podcast to discuss unifying wearable data standards through one integration.Read more
- From Athlete to Entrepreneur: How Taekwondo Led to Health Tech InnovationRob Finkelstein talks with ROOK CEO Marco Benítez on Athletes to Entrepreneurs about moving from national taekwondo champion to health tech founder.Read more
- The Future of Fitness: How Is Wearable Data Changing Gyms?ROOK CEO Marco Benítez and Michael Benso discuss how gym owners and trainers can use wearable data for personalization, retention, and new revenue.Read more
- How Are Data and Wearables Changing Health and Fitness?Discover how Marco Benítez and Marcelo Aller explore the power of wearable technology and health data in shaping the future of personalized, preventive healthcare.Read more
- ROOK and Alula Partnership Interview with Marco, Simon and NelsonMarco Benítez (ROOK) and Simon Spurr (Alula) discuss their partnership's goals for insurance, healthcare and employee benefits, plus data privacy and security.Read more
- How ROOK Turns Wearables into Clinical Intelligence in MedTechROOK CEO Marco Benítez talks with Roupen Odabashian about turning wearable data into clinical intelligence, ROOK’s origin story, fundraising, and the future of wearables and AI.Read more
- AI & Wearables in Pharma: How Real-Time Patient Insights Change Clinical TrialsROOK CEO Marco Benítez and Dr. Andrée Bates discuss how real-time biometric data from wearables is changing clinical trials, remote monitoring, and digital health.Read more
- How ROOK's API Connects Fitness, Healthcare, and InsuranceAthletech News covers how ROOK's wearable API standardizes activity, sleep, and biometric data from multiple devices for fitness and health apps.Read more
- ROOK Works with InterSystems to Reach New Markets, Cut Sales Cycles in HalfHow ROOK and InterSystems partnered to aggregate, standardize, and analyze wearable data, opening new markets in digital health.Read more
- Pharmacy Podcast Network: How Can Wearable Data Become Health Solutions?ROOK CEO Marco Benítez and Dr. Tamar K. Lawful discuss how wearable data supports more preventive, personalized care.Read more
- How ROOK Is Creating a Universal Language for Health TechROOK CEO Marco Benítez and Eric Malzone discuss wearable data standardization, AI, privacy, and prevention in fitness and healthcare after the pandemic.Read more
- What Health Data Do Everyday Wearables Collect?Marco Benítez talks with Mike Koelzer about how ROOK standardizes wearable and medical device data, interoperability, remote monitoring and AI in healthcare.Read more
- Office Hours with David Meltzer: A Conversation with Marco BenítezROOK CEO Marco Benítez joins David Meltzer to discuss wearable data, standardized health data, AI in prevention, and ROOK's path from fitness to healthcare.Read more
- Turning Wearable Noise Into Boardroom Gold: How ROOK Makes Health Data ActionableOn The First Customer Podcast, Jay Aigner and ROOK founder Marco Benítez discuss connecting wearables through one API and turning raw health data into insights.Read more
- Making Health Data Work Smarter With Everyday Fitness DevicesOn The Business of Learning, ROOK CEO Marco Benítez explains how ROOK standardizes wearable health data so organizations can analyze it, including with AI.Read more
- The Future of Fitness Tech: How Does Wearable Health Data Personalize Fitness?ROOK CEO Marco Benítez and Paul Bowman discuss on the Wexer Podcast how wearable health data personalizes workouts, recovery and engagement.Read more
- Data-driven Health: Building the API Powering the Future of Preventive MedicineROOK CEO Marco Benítez joins Mehmet Gonullu on The CTO Show to discuss data infrastructure, AI, and wearable integrations in preventive healthcare.Read more
- Apple vs. Samsung vs. Oura: Who Wins in Health Tech?ROOK CEO Marco Benítez joins LIFTS hosts Matthew Januszek and Mohammed Iqbal to compare Apple, Samsung, and Oura and explain how gyms can use wearable data.Read more
- Demand Better from WEARABLES: Why Health Data Infrastructure MattersROOK CEO Marco Benítez joins the Demand Better Podcast to discuss wearables, AI, interoperability, and why data infrastructure matters for preventive healthcare.Read more
- Wearables? What to Do with All That Data: Marco Benítez on Living WellMarco Benítez joins Dr. Zeev Neuwirth on Living Well to discuss what wearables can measure, how their data shapes daily decisions, and why health change takes commitment.Read more
- The Revolution of Health Data: Marco Benítez on The Strength ConnectionROOK CEO Marco Benítez joins The Strength Connection to discuss his path from Taekwondo champion to founder, wearables, and health data integration.Read more
- How to Sell Health Data to Companies: Predictable B2B Success with ROOKMarco Benítez and Jonas Ducker discuss how ROOK unifies health data for healthcare, insurance, pharma, and fitness teams, and what long B2B sales cycles demand.Read more
- How ROOK Unifies Scattered Wearable Data: Marco Benítez on Future of FitnessMarco Benítez joins Future of Fitness to discuss how ROOK unifies wearable data into one API for health, fitness, and pharma teams.Read more
- Turning Wearable Data Into Real Health Insights: ROOK on The PitchROOK CEO Marco Benítez pitches on The Pitch Show, covering wearable data fragmentation, standardization, interoperability, and building health data APIs.Read more
- Advanta Health Partners with ROOK to Expand ActiveFit Wearable DataAdvanta Health partners with ROOK to bring standardized wearable data and biomarker insights into its ActiveFit wellness platform.Read more
- Can You Trust Your Wearable? Why Wearable Data Standardization MattersOn The DNA of Things, ROOK CEO Marco Benítez explains why fragmented wearable data is hard to use and why standardized health data matters for digital health.Read more
- Code Story: How ROOK Builds Secure Health Data IntegrationsLearn how ROOK simplifies wearable health data integrations, supports scalable data pipelines, and helps teams build better digital health products.Read more
- Wearables and the Future of HealthcareROOK CEO Marco Benítez joins Mark Hayward on The Business Growth Talks to discuss wearable data in health, wellness, and insurance, and startup lessons.Read more
- From Wearables to APIs: How ROOK PivotedROOK founder Marco Benítez discusses the pivot from wearable tech to API solutions, partnerships, wearable data integration, and fundraising.Read more
- Leading a Technology Revolution in FitnessROOK CEO Marco Benítez joins The Society Pod to discuss simplifying wearable data integration for fitness brands, leadership, and learning from failure.Read more
- Tenacity: Why Marco Benítez Walked Away From Stability to Start OverROOK CEO Marco Benítez on leaving corporate pharma to found a health tech startup: pivots, fundraising realities, and wearable data.Read more
- What healthcare can learn from the wearables revolutionMarco Benítez, CEO of ROOK, explains how wearables are moving into preventive care and why data quality and standardization matter for healthcare AI.Read more
- The Split-Second Decision That Landed Their First Enterprise ClientMarco Benítez, CEO and Founder of ROOK, talks with Hernan Sias on the Business Bros podcast about leaving a traditional career, investor rejection and building in digital health.Read more
- How Can Wearable Data Help Pharma? Marco Benítez on Pharma EdgeROOK CEO Marco Benítez joins Lokesh on Pharma Edge by Game of Pharma to discuss wearable data in clinical trials and pharmacovigilance.Read more
- How Alula Technologies and ROOK Help Insurance Companies Unlock Wearable DataAlula Technologies and ROOK partner so insurers can use wearable health data for risk assessment, policy personalization, and customer engagement.Read more
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