Podcast & media
From Wearables to APIs: How ROOK Pivoted
ROOK founder Marco Benítez discusses the pivot from wearable tech to API solutions, partnerships, wearable data integration, and fundraising.
In this episode, Chris interviews Marco Benítez, founder of ROOK, about the company's evolution from a wearable tech startup to a provider of API solutions for integrating wearable data. Marco discusses why partnerships matter in business, the challenges of integrating wearable data, his passion for data science, ROOK's fundraising round at the time, and the company's vision for wearable data.
What are the key moments in the episode?
The key moments run from ROOK's origin story to its future vision:
- 00:00 Introduction to ROOK’s journey and Marco
- 03:00 The pivot: from wearables to API solutions
- 05:45 The importance of partnerships in business
- 09:08 Understanding customer usage and product integration
- 12:00 Marco’s experience and passion for data
- 14:57 Fundraising strategy and investor relations
- 17:49 Future vision: ROOK’s aspirations
Related reading: how to access health data from wearables.
Next step: explore the ROOK developer documentation to see how the API works.
Written byDaniel MasDigital Marketing Lead
