Office Hours with David Meltzer: A Conversation with Marco Benítez

In this Office Hours episode, David Meltzer talks with Marco Benítez, CEO of ROOK, about how health data and wearable technology are shaping personalized health. Marco explains how ROOK harmonizes data from multiple wearables through one API, why accurate and standardized data matters for digital health, how AI can support prevention, and how ROOK grew from fitness into healthcare and insurance.

Marco co-founded ROOK with an initial focus on wearable technology for fitness, then expanded into healthcare and insurance. Working with Jonas Dücker, he built ROOK's API to harmonize data from different wearables for wellness and healthcare use cases. Marco believes health data can improve lives only if it is accurate, standardized, and accessible, and his goal is to bridge raw health data and usable insights.

• Personalized health driven by data and wearable technology
• How ROOK makes health data more accurate, accessible, and usable
• The role of APIs in harmonizing data from multiple wearables
• ROOK's evolution from fitness technology to healthcare and insurance
• Why standardized data matters for the future of digital health
• How AI can support prevention and personalized wellness
• Bridging technology, integrity, and human-centered healthcare
• How accurate data informs health decisions
• Marco Benítez's vision for connected digital health ecosystems
• Collaboration, including Jonas Dücker's role, in health tech

Wearable data supports these programs but does not replace clinical judgment, and health outcomes depend on how each organization uses it. Related reading: what a unified health data API changes for platforms.

To see how the integration works, read the ROOK developer documentation.

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