Podcast & media
How should the sports industry leverage tech startups?
A TechNexus article on how sports organizations can partner with tech startups, featuring ROOK's platform for aggregating and standardizing wearable data.
This TechNexus article explains how the sports industry can benefit from partnering with tech startups, using ROOK as its example. ROOK aggregates and standardizes data from wearable devices on physical activity, sleep, and biometric metrics, which sports organizations can use to support athlete performance work, wellness monitoring, and data-driven training programs.
What does the article say about wearable data in sports?
The article argues that integrating wearable data helps sports and fitness organizations innovate and make better-informed decisions about training and athlete wellness. Wearable data supports these conversations but does not diagnose or replace clinical judgment.
For background, see how to standardize wearable data from Fitbit, Apple Watch, and Garmin.
Next step: explore the ROOK developer documentation to see how the API works.
Written byDaniel MasDigital Marketing Lead
