Podcast & media
Venture Vitals: Navigating the Complexities of a Health Tech Startup in the U.S.
ROOK CEO Marco Benítez and COO Jonas Dücker join Venture Vitals to discuss launching and scaling a health tech startup in the U.S.
In this Venture Vitals episode, hosts Tomas and Evgeny talk with Marco Benítez and Jonas Dücker, CEO and COO of ROOK, about launching and growing a health tech startup in the U.S. The conversation covers entering a competitive market, scaling operations through early-stage challenges, using wearable health data to drive innovation, and strategies for growth, user engagement, and market adoption.
What does the episode cover?
- Launching a healthtech company in a competitive market.
- Scaling operations and navigating early-stage challenges.
- Leveraging wearable health data to drive innovation and actionable insights.
- Strategies for growth, user engagement, and market adoption.
For context on wearable data, read why wearable data is messy and how to normalize it.
To see how ROOK delivers normalized health data, read the ROOK documentation.
Written byDaniel MasDigital Marketing Lead
