Podcast & media
How ROOK Turns Wearables into Clinical Intelligence in MedTech
ROOK CEO Marco Benítez talks with Roupen Odabashian about turning wearable data into clinical intelligence, ROOK’s origin story, fundraising, and the future of wearables and AI.
In this episode, ROOK CEO Marco Benítez talks with Roupen Odabashian about how ROOK turns wearable data into clinical intelligence tools. Marco covers his path from athlete to health tech founder, why wearables matter for home care, ROOK’s pivot from fitness to health tech, data integration and compliance challenges, fundraising and winning over investors, and advice for aspiring health tech founders.
What topics does the conversation cover?
- Why Wearables Are the Future of Home Care
- Meet Marco: Athlete Turned HealthTech Founder
- The Birth of ROOK: Making Health Data Useful
- Big Pharma Experience & the Value of Clinical Data
- Pivoting from Fitness to HealthTech
- How a Doctor Sparked ROOK’s Big Break
- What ROOK Does: an API for 72 data sources and more than 500 devices
- Challenges of Data Integration & Compliance
- Startup Struggles: Fundraising in Tough Times
- How to Win Over HealthTech Investors
- Future of Wearables + AI in Healthcare
- Personal Story: How Sleep Tracking Changed My Life
- What’s Next: Making Data Truly Actionable
- Advice for Aspiring HealthTech Founders
Wearable data can support clinical care, but it is not a diagnosis and does not replace clinical judgment. Related reading: how to integrate wearables into clinical workflows.
To start working with standardized wearable data, read the ROOK API documentation.
Written byDaniel MasDigital Marketing Lead
