Podcast & media
Data Integration and Its Utility in Our Industry
ROOK founder Marco Benítez joins Bryan O'Rourke on the Fitness + Technology podcast to discuss unifying wearable data standards through one integration.

On the Fitness + Technology podcast, host Bryan O'Rourke talks with Marco Benítez, founder of ROOK, about data integration in health and fitness. Marco explains how ROOK processes and integrates data from 72 data sources and more than 500 devices through a single integration, why unifying data standards is the biggest opportunity and challenge in health, and how healthcare delivery can benefit from data collection.
What topics does the episode cover?
- Marco's background and how he built ROOK
- Unifying data standards as health's biggest opportunity and challenge
- The healthcare delivery system and the value of data collection
- How ROOK works
- Marco's advice for listeners
Related reading: why wearable data is messy and how to normalize it.
To see how the integration works, read the ROOK developer documentation.



