Podcast & media
ROOK and Alula Partnership Interview with Marco, Simon and Nelson
Marco Benítez (ROOK) and Simon Spurr (Alula) discuss their partnership's goals for insurance, healthcare and employee benefits, plus data privacy and security.

In this video, Marco Benítez, CEO of ROOK, and Simon Spurr, Executive Director of Alula Technologies, discuss the strategic partnership between the two companies and what it aims to change in insurance, healthcare and employee benefits. The conversation covers partnership objectives, market demand for personalization, how both companies approach data privacy and security, and growth opportunities in health and benefits technology.
What topics does the ROOK and Alula interview cover?
The interview covers these topics:
- Partnership objectives and collaborative efforts between Alula and ROOK
- Market demand for personalization and delivering greater value to consumers
- Data privacy and security, and how both companies address them
- Future growth opportunities in health and benefits technology
ROOK operates under a HIPAA-aligned security program, signs BAAs with covered entities, and processes EU personal data under GDPR as a data processor.
For context on the insurance use case, read how insurers quantify wellbeing with wearable data.
To see how ROOK delivers normalized wearable data, read the ROOK developer documentation.



