Podcast & media
Wearables and the Future of Healthcare
ROOK CEO Marco Benítez joins Mark Hayward on The Business Growth Talks to discuss wearable data in health, wellness, and insurance, and startup lessons.

On The Business Growth Talks, host Mark Hayward interviews Marco Benítez, CEO of ROOK, about turning raw wearable data into actionable insights for the health, wellness, and insurance sectors. Marco also discusses strategic partnerships, balancing a long-term vision with the immediate pressures of a startup, and lessons on perseverance, innovation, and leadership.
What topics does the episode cover?
The episode covers wearable data across three sectors and the realities of growing a startup. Wearable data supports these conversations but does not diagnose or replace clinical judgment.
- How wearable data is changing the health, wellness, and insurance sectors
- The process of turning raw data into practical, actionable insights
- The importance of strategic partnerships in startup growth
- Balancing long-term vision with the immediate demands of a startup
- Lessons on perseverance, innovation, and leadership in business
- ROOK's vision for the future of wearable health technology
Related episode: harnessing wearable data across digital health and InsurTech.
Next step: explore the ROOK developer documentation to see how the API works.



