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Advanta Health Partners with ROOK to Expand ActiveFit Wearable Data
Advanta Health partners with ROOK to bring standardized wearable data and biomarker insights into its ActiveFit wellness platform.
Advanta Health has partnered with ROOK to bring wearable health data and biomarker insights into its ActiveFit platform. ROOK aggregates and standardizes health metrics from multiple wearable devices, and ActiveFit uses that data within its wellness ecosystem to give users more personalized insights. The goal of the partnership is to improve user engagement and help ActiveFit members make more informed use of their own health data.
What does the Advanta Health and ROOK partnership include?
The partnership integrates ROOK's wearable data aggregation into ActiveFit, so Advanta Health can offer data-driven, personalized features. It reflects the growing role of wearable technology and data analytics in health, wellness and performance tracking on digital platforms. To see why multi-device data needs standardizing first, read why wearable data is messy and how to normalize it.
ROOK delivers standardized data; health outcomes and any guidance built on that data remain the responsibility of the operator and qualified professionals.
Next step: explore the ROOK developer documentation to see how wearable data reaches your platform.
Written byDaniel MasDigital Marketing Lead
