Podcast & media
The Future of Fitness: How Is Wearable Data Changing Gyms?
ROOK CEO Marco Benítez and Michael Benso discuss how gym owners and trainers can use wearable data for personalization, retention, and new revenue.
Marco Benítez, CEO of ROOK, joins Michael Benso to discuss how wearable technology is changing the fitness industry. Marco explains how gym owners, trainers, and entrepreneurs can use wearable data to deliver personalized experiences, why personalization is linked to retention, how AI and data shape the future of fitness, and what gym owners should know before integrating wearables.
What does the episode cover?
- How gym owners can monetize wearable data
- Why personalization is linked to higher retention
- How AI and data will shape the future of fitness
- Why owning your health data matters
- What gym owners need to know about integrating wearables
Next step: Read the ROOK API documentation.
Written byDaniel MasDigital Marketing Lead
