Podcast & media
How Are Wearables Reshaping Healthcare?
ROOK CEO Marco Benítez talks with Peter Bowes about wearable data, big pharma and digital health, and the shift from treatment to prevention.
Peter Bowes talks with Marco Benítez, CEO of ROOK, about the opportunities and challenges of wearable data. They cover Marco's path into health data, how ROOK integrates and standardizes wearable data, medical adoption and data privacy concerns, everyday biomarkers such as sleep and stress, and the role big pharma can play in moving healthcare from treatment toward prevention.
What chapters does the episode include?
- The promise of data in longevity and prevention
- Marco Benítez: personal journey and passion for health data
- How ROOK integrates and standardizes wearable health data
- Medical adoption challenges and data privacy concerns
- Personal biomarkers: sleep, stress, and daily wellness habits
- Future aspirations: scaling, healthcare, and the role of big pharma
Wearable data supports wellness and engagement programs; it does not replace clinical diagnosis or medical advice.
Next step: Read the ROOK API documentation.
Written byDaniel MasDigital Marketing Lead
