Podcast & media
Transforming Wearable Health Data into Business Value
ROOK CEO Marco Benítez and Ton Dobbe discuss turning wearable data into standardized insights, premium enterprise pricing, shorter sales cycles, and founder discipline.
In this interview, ROOK CEO Marco Benítez joins Ton Dobbe to discuss how standardized wearable health data creates business value. Marco explains which insights helped ROOK charge premium prices in enterprise deals, what he is doubling down on to shorten long sales cycles, why he practices radical transparency with potential hires, and how he stays persistent and disciplined when facing doubts.
What will you learn from this interview?
- Which insights changed ROOK’s ability to charge premium prices in enterprise deals
- What Marco is doubling down on to shorten typically long sales cycles
- Why he emphasizes radical transparency, sharing financials and challenges with potential hires
- How he stays persistent and disciplined, even when facing doubts or lack of motivation
Related episode: how to sell health data to companies.
To start working with standardized wearable data, read the ROOK API documentation.
Written byDaniel MasDigital Marketing Lead
