Podcast & media
How Wearables Will Shape Fitness and Healthcare in 2025
ROOK CEO Marco Benítez joins Krissy Vann on The ATFW Podcast to discuss his path from Tae Kwon Do champion to founder and how wearables reshape fitness.
In this episode of The ATFW Podcast, host Krissy Vann talks with Marco Benítez, CEO and Founder of ROOK, about how wearables are reshaping the fitness industry. Marco shares his path from Tae Kwon Do champion to biomedical engineer to entrepreneur, explains how health clubs and wellness operators use wearable data, and offers practical advice for founders building in fitness and healthcare in 2025.
What topics does the episode cover?
- The booming wearables market, with nearly 50% of U.S. households using devices like Apple Watch, WHOOP and Oura.
- How wearable data is becoming a critical tool for health clubs and wellness operators.
- ROOK's technology and how it simplifies integrating multiple devices into usable insights.
- Marco's journey from Tae Kwon Do champion to biomedical engineer to entrepreneur.
- Practical advice for entrepreneurs innovating in fitness and healthcare in 2025.
For more on combining many devices behind one integration, read the power of a unified health API.
Next step: explore the ROOK developer documentation to see how wearable data reaches your platform.
Written byDaniel MasDigital Marketing Lead
