Podcast & media
How ROOK Unifies Scattered Wearable Data: Marco Benítez on Future of Fitness
Marco Benítez joins Future of Fitness to discuss how ROOK unifies wearable data into one API for health, fitness, and pharma teams.
In this episode of Future of Fitness, Eric Malzone talks with Marco Benítez, CEO and co-founder of ROOK, about wearable data in fitness, digital health, and pharma. Marco explains how ROOK unifies data from 72 data sources and more than 500 devices into a single API, and why collecting data is not enough without infrastructure that harmonizes it and supports better decisions.
Why is collecting wearable data not enough?
Collecting data is not enough because teams need infrastructure that harmonizes it to understand what happens outside controlled environments. Harmonized data can then support useful insights and better decisions.
What does Marco discuss in the episode?
- Why unified wearable data remains an infrastructure challenge
- How ROOK harmonizes data across devices
- What the fitness industry can learn from healthcare and pharma
- Why CGM, blood pressure, and neurological signals are becoming more relevant
- How AI can work as an intelligence layer on top of health data
- What operators can do to use the data their users already generate
Health and wellness outcomes depend on how each program uses the data; ROOK delivers normalized data and does not diagnose or treat.
Next step: see how the ROOK API normalizes wearable data in the ROOK documentation.
Written byDaniel MasDigital Marketing Lead
