How to Sell Health Data to Companies: Predictable B2B Success with ROOK

In this episode of the Predictable B2B Success Podcast, host Vinay Koshy speaks with ROOK CEO Marco Benítez and CCO Jonas Ducker about selling health data to enterprises. They explain why data quality matters more than quantity, why buyers should define the right questions before integrating data, and how trust, compliance, and persistence shape long B2B sales cycles in healthcare, insurance, pharma, and fitness.

The conversation follows ROOK’s evolution from building a physical wearable to a platform that today connects 72 data sources and more than 500 devices, including Apple Watch, Oura, and glucose monitors, and delivers clean, harmonized health data through one API.

• Why data quality matters more than data quantity.
• How one conversation reshaped ROOK’s business model.
• Why HIPAA, GDPR, and ISO can support enterprise trust and sales.
• How API value changes based on the problem being solved.
• What persistence means in long enterprise sales cycles.
• Why ROOK is positioned as “the Bloomberg of alternative health data.”

ROOK operates under a HIPAA-aligned security program, signs BAAs with covered entities, and processes EU personal data under GDPR as a data processor. Related episode: transforming wearable health data into business value.

To try the API yourself, create an account in the ROOK portal.

Previous episode: Can you trust your wearable? (The DNA of Things)