Podcast & media
Data-driven Health: Building the API Powering the Future of Preventive Medicine
ROOK CEO Marco Benítez joins Mehmet Gonullu on The CTO Show to discuss data infrastructure, AI, and wearable integrations in preventive healthcare.
In this episode of The CTO Show, host Mehmet Gonullu interviews Marco Benítez, founder and CEO of ROOK, about how health data infrastructure is reshaping preventive healthcare. They discuss Marco's journey as a founder, how the wearable ecosystem evolved, why clean and standardized data matters when combined with AI, the shift toward Medicine 3.0, and what startups need to succeed in health data.
What topics does the episode cover?
The episode covers ROOK's single API for wearables, preventive care, compliance, AI, and lessons from building a health data company. Today, ROOK supports 72 data sources and more than 500 devices. ROOK operates under a HIPAA-aligned security program, signs BAAs with covered entities, and processes EU personal data under GDPR as a data processor. Wearable data supports these conversations but does not diagnose or replace clinical judgment.
- How ROOK connects wearables through a single API
- The shift from fitness tracking to Medicine 3.0 and preventive care
- Why data standardization and regulatory compliance (HIPAA, GDPR) matter
- How AI turns wearable data into meaningful health insights
- Marco's entrepreneurial mindset: discipline, transparency, and execution
- Lessons on raising capital in the U.S. digital health ecosystem
- The role of engineering and human behavior in designing health platforms
- Challenges of scaling health infrastructure globally
Related reading: what AI agents will need from health data.
Next step: explore the ROOK developer documentation to see how the API works.
Written byDaniel MasDigital Marketing Lead
