Podcast & media
Apple vs. Samsung vs. Oura: Who Wins in Health Tech?
ROOK CEO Marco Benítez joins LIFTS hosts Matthew Januszek and Mohammed Iqbal to compare Apple, Samsung, and Oura and explain how gyms can use wearable data.
In this LIFTS episode, hosts Matthew Januszek and Mohammed Iqbal talk with Marco Benítez, former taekwondo champion, biomedical engineer, and CEO of ROOK, about how wearables are changing fitness and healthcare. The conversation compares Apple, Samsung, and Oura, explains what FDA approval means for consumer devices, and covers how trainers and gyms can use wearable data to improve client results.
What topics does the episode cover?
- Why a smartwatch can surface health signals between doctor visits
- Competition between Apple, Samsung, and Oura in the wearable market
- Challenges of making sense of large volumes of health data
- What FDA approval really means for consumer wearables
- How gyms and trainers can use wearable data to improve client results
- Differences in HRV tracking between Apple, WHOOP, and Oura
- Wearables as a bridge between fitness and healthcare
- The future of implants, rings, and continuous monitoring devices
- ROOK's vision as middleware connecting wearable platforms
Wearable data supports wellness and engagement programs; it does not replace clinical diagnosis or medical advice.
Next step: Read the ROOK API documentation.
Written byDaniel MasDigital Marketing Lead
