Podcast & media
Demand Better from WEARABLES: Why Health Data Infrastructure Matters
ROOK CEO Marco Benítez joins the Demand Better Podcast to discuss wearables, AI, interoperability, and why data infrastructure matters for preventive healthcare.
In this live episode of the Demand Better Podcast, Marco Benítez, co-founder and CEO of ROOK, discusses why wearable data is hard to use and how standardization fixes it. He covers interoperability challenges in health tech, AI and longevity opportunities versus hype, use cases in pharma, digital health, and remote monitoring, and lessons as a Latino founder, drawing on a background in biomedical engineering, martial arts, and entrepreneurship.
Marco shares his perspective on why data infrastructure will power the next decade of preventive healthcare.
What topics does the episode cover?
- Why wearable data is broken (and how to fix it through standardization)
- ROOK’s role as a unified API for 72 data sources and more than 500 devices
- Turning raw physiological data into clinically relevant insights
- AI, longevity, and personalized medicine: real opportunities vs hype
- Marco’s vision for building technology with purpose and discipline
- Use cases in pharma, digital health, and remote monitoring
- Lessons from a Latino founder navigating the tech ecosystem
Wearable insights can inform care, but they are not a diagnosis and do not replace clinical judgment. Related reading: the hidden value of wearable data.
To start working with standardized wearable data, read the ROOK API documentation.
Written byDaniel MasDigital Marketing Lead
